Welcome Folks! The big day has finally arrived. Taking our relationship forward, we are all set to embark on a journey with our patrons, customers and well-wishers through this blog. We like to call it IWearMe Life. It took us a little longer than we anticipated in building our very own blog, but it was all worth the wait. So! Here we are today interacting with you in this virtual world, and boy we are totally loving it! We feel proud to be the hosts of this page that is made essentially for the nature loving fashion aficionado in you.
A trip down memory lane…
It’s always refreshing to go down the memory lane with flashing images of moments that we’ve lived while molding IWearMe. Although we have come a long way, the setting up of the brand ‘I Wear Me’ still seems like a dream. It all started with our love affair with art, and our commitment as individuals towards the preservation of the fast depleting environment. Our very essence of starting up the brand was to combine the power of art and design along with green fashion that can express one’s individuality and define what you are and your beliefs.
A beautiful idea of green-fashion gave birth to the concept of fusing expressive art with organic fabrics for the fashionable and eco-friendly community. So here we are, with our 100% organic cotton t shirts that help in bringing out your individuality in an artistic way and that too with a conscious green effort. Our clothing line aim to celebrate the ‘I’ in each individual helping them to bare their souls to one another. ‘I Wear Me’ is not just a style statement, but a mix of creativity, passion and distinctiveness.
Nature – Art – Fashion – The very reason for our being
IWearMe aims to promote Eco-fashion in India. The concept of Eco-fashion isn’t merely a concept but a truth we all must face and adopt if we are to preserve our planet. As a founder of the brand, it saddened me when I learned that a majority of organic cotton grown in our country is being largely consumed by the European Countries than India. Of course, the European Countries have adopted a greener approach to fashion, thanks to the govt. policies there. India! We need to change this and start adopting green and an environment friendly life. I am proud that IWearMe is among the firsts in India to adopt organic cotton and create a sustainable and ethical fashion ecosystem for everyone.
How we do it?
We thought of amalgamating organic clothing with your craze for art and zeal to break-free from the norm. We wish to bring about a social revolution by supporting fair trade practices – ensuring our farmers and worker communities are paid what they rightly deserve, promoting organic farming by saying no to toxic fertilizers, pesticides and harmful chemicals. We want to foster a close knit society of designers and nature lovers to explore and get involved in our endeavor. Thus, we collaborate with designers and artists to come up with ingenious and unique designs for our brand. Designs that speak for each individual with the same intensity as their own voice. This blog is a small step towards bringing us all together.
Peek into the future!
Its going to be one exciting journey. In our coming posts, we would be discussing the hot green fashion trends, Eco-clothing, organics, environment and a whole lot of other stuff that interests both you and us. It’s a pleasure to share our ideas and thoughts with you, and we expect your active participation in this dialogue. Let’s work together towards making this world a better place to live by standing up for the cause of mother earth.